Uber announced Tuesday that “100 percent” of rides will take place in electric vehicles by 2030 in the US, Canada, and Europe, and by 2040 for the rest of the world. But rather than pay drivers directly to trade their gas-burning vehicles for electric ones, the company will impose an extra fee on trips completed in an electric vehicle to incentivize drivers to make the switch.
Starting today, Uber is launching its “Uber Green” surcharge in 15 cities in the US and Canada. For a dollar extra, riders can specifically request a hybrid or electric vehicle. The company won’t pay drivers to make the switch, but rather make driving an EV more lucrative by adding an extra fee. Drivers who use hybrid or electric vehicles to pick up passengers will get an extra 50 cents per ride, while drivers using specifically battery-electric vehicles get another dollar on top of that for a total of $1.50 extra per ride.
Pakistan is also included in that list. As of late, the government and the ministry of science and technology have been very enthusiastically and keenly pursuing the idea of normalizing EVs in the Pakistani Market. However, much like the EURO-5 compliance debate, it is likely that the automakers would engage in a standoff against the government in this regard as well. Whether or not this becomes a reality or is left as a myth, only time will tell.
Uber will work with automakers General Motors in the US and Canada, and Renault-Nissan in cities in the UK, France, Netherlands, and Portugal to “extend attractive offers” on electric vehicles to drivers. It will work with car rental company Avis to make EVs more accessible for drivers to rent.
Uber isn’t the first transportation company to pledge to shift to electric vehicles. In June, Lyft announced it would transition “100 percent” of its fleet to electric vehicles by 2030. Which company makes it first or at all has become another source of competition between the two companies.
“While we’re not the first to set ambitious goals in transitioning to EVs,” Uber CEO Dara Khosrowshahi said in a letter, “we intend to be the first to make it happen.”