No one is going to buy a product or service that they haven’t heard of, nor will they buy it if they don’t know what your company offers. This is why a great promotion strategy is important to develop your business. As more and more people are turning digital and dependent on media, so are these businesses.

  • 86% of social media users want to and do follow brands on social.
  • 41% will unfollow a band that doesn’t share relevant information.
  • 75% have purchased something because they saw it on social media.
  • 57% are more likely to buy from a brand they follow on social media or any E-commerce websites.
  • 71% have unfollowed a brand because they were embarrassed.
  • 57% are annoyed with too many promotions by bands.


Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives.
As per the recent survey of social media, many of the small businesses have increased their leads. 62% are Improving the QUALITY of leads.
In terms of driving lead generation, the majority of marketers(47 percent) claimed that social media marketing has been the most effective tactic.


The first step towards a long-term social media strategy is to set your content goals:

  • 70 % Increase brand awareness
  • 59% sales/lead generation
  • 48% Increase community engagement
  • 46% Grow my brand’s audience
  • 45% Increase web traffic

Once you’re clear on your goals, it’s time to conduct a social media content audit and plan your social media content.
You can use *Sprout’s Report Builder* for a holistic view of how your social media is performing.


Similarly, make use of a common profile picture on all social media sites. This helps people to easily recognize your different accounts throughout different social networks. It also gives you a more professional image because it shows that you’re consistent and serious about what you do. Its all about being recognized throughout different networks or anything.
If your social profiles are personal then it’s your own choice.

However, if you’re running a business or something like that it is advisable that you do use the same profile picture. Still, it always comes down to your decision and what you think is the best approach and tactic.


Your small business needs to use social media to remain relevant in today’s day and age. If you want to maximize your social media marketing proficiency then having a Facebook profile alone is not acceptable.

Create profiles on multiple platforms as long as your target audience is active on those channels. You need to post content regularly. Just make sure that your posts are related to your clearly established marketing goals.

Your profile needs to appeal to consumers. Run campaigns designed to gain more followers. To further expand your reach, find social influencers to promote your business. Encourage user-generated content.

Add short-term content and live broadcasts to your social media marketing strategy. If you do not have the time to manage all your social media pages, consider using automation tools to make your life easier.